Week 7 Diary - Nikki Resor UA: Rachel Petri Wednesday 6:00...

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Nikki Resor UA: Rachel Petri Wednesday 6:00 pm Week 7: Semiotics Ad Analysis The advertisement I chose was promoting the new Diet Pepsi “skinny can,” in Glamour magazine. This magazine is geared towards women from the age of twenty years old and up. The ad features a cool blue background that is not too dark but not too light either. The tall Pepsi can is centered in the middle of the photograph with dewy condensation gathered on it. A red, white, and blue straw is placed in it and a beautiful woman with large and luscious red lips is sipping from it. We can see the back of the woman’s shoulder peeking from the side of the photograph as well as her side profile. Her eyes are covered by a large blue sun hat except for her long black lashes that peek out from under the rim. On the opposite side of the photograph are the words, “the new skinny can.” The semiotics of this advertisement speaks mainly to American female’s looking for the cool, stylish, and sophisticated class within themselves. When I took my first glance at this Pepsi advertisement, I immediately noticed the slender, cold, and refreshing silver can of Diet Pepsi in contrast to the cool blue background. There is condensation on the silver aluminum can, which tells the reader that
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This note was uploaded on 12/19/2011 for the course FRE 101 taught by Professor Staff during the Fall '10 term at Miami University.

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Week 7 Diary - Nikki Resor UA: Rachel Petri Wednesday 6:00...

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