Running head: ANALYSIS 1 Globalization and Information Research Name Institutional Affiliation Date of Submission
ANALYSIS 2 Globalization and Information Research Most important strategic moves that propelled Netflix’s successful international expansion. After reading the article, Netflix used to major and important strategic moves to expand successfully internationally. These two strategies are: Utilization of the three-stage expansion process into new markets - In this case, Netflix used careful selection of markets based on the geography as well as psychic distance, this help Netflix to avoid challenges such as language barriers, challenges of foreignness and it was therefore able to develop its internationalization capabilities. This in turn helped the company to learn how to expand and enhance its core capabilities beyond its home market which then facilitated the first phase and the second phases of the expansion being initiated by the company. The company expanded into more-distant markets during the first two phases and then Netflix was able to entre into more than 190 countries across the globe in the third phase (Ani, Günther, Wang, & Bondarenko, 2017) Strategic working with those markets - As far as working with these markets is concerned, Netflix has facilitated partnership with key local companies to foster good relationships while at the same time effectively responding to the customers’ demand. All these combined together has resulted to the emergency of an exponential globalization for Netflix which has seen rapid expansion across the globe.
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- Fall '18
- Statistics, Statistical hypothesis testing