Chapter 7 - Nike Presentation Focus on consumer experience...

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Nike Presentation Focus on consumer experience and satisfaction Brand mission as a driver of retail and communication strategy Strategic partnership with key channel members Joint strategy
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MKTG 3104 Global Consumers and Markets
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CLASS OBJECTIVES 1. Evaluate the importance of world trade, trends, and factors that influence it 2. Compare approaches to targeting global markets 3. Analyze the challenges of targeting global markets
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WHY ARE GLOBAL MARKETS IMPORTANT? Scope and growth of world trade 2010 Exports 1. China $1.58 trillion (+31%) 2. US $1.28 trillion (+21%) 3. Germany $1.28 trillion (+18%)
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FACTORS IN WORLD TRADE GROWTH 1.Decline of economic protectionism Protectionism is the shielding of domestic industries from foreign competition through tariffs or quotas. PROS Protect jobs and domestic businesses, maintains independence, political security CONS Costs to consumers, value of competitions, value of economic ties
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FACTORS IN WORLD TRADE GROWTH 1.Decline of economic protectionism Protectionism is the shielding of domestic
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This note was uploaded on 12/20/2011 for the course MKTG 3104 taught by Professor Ebcoupey during the Fall '08 term at Virginia Tech.

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Chapter 7 - Nike Presentation Focus on consumer experience...

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