HarrisonIntro2010-Memory (1)

HarrisonIntro2010-Memory (1) - Memory Introductory Comments...

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1 Memory Introductory Comments John B. Watson (Father of Behaviorism) “Learning = Formation of an Association” Stimulus Response Reward Karl Lashley (Father of Psychophysiology) “In Search of the Engram Elusive or Hard to Find
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2 Learning A Gradual Process Exceptions Imprinting Taste Aversion Flashbulb Memory
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4 Southwestern Ranchers—Coyote Problems Garcia’s approach: Mutton + LiCl Effect of Previous Learning History Naïve vs. Experienced Coyotes Effect of removal from Predator Role: “Submission”
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5 MEMORY 3 PROCESS THEORY SENSORY MEMORY ---------- FILTER SHORT TERM MEMORY ----- FILTER SELECTIVE ATTENTION LONG TERM MEMORY ------- FILTER
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6 SENSORY MEMORY ICONIC MEMORY DURATION About 0.3 Second CAPACITY Unknown or “Unlimited” FORGETTING FACTORS 1. Neural Decay 2. Active Filtering > 75 % Eliminated At This Level
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7 Research on Capacity of Iconic Memory Sperling Experiment 1 Flash on Screen .01 sec. T J H B T B W O N R A D M S K Results Remember About 5 Items 75 % Filtered Out or Lost
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8
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9 E R V F X L D B Z P W G
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10
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11 Sperling Experiment 2 Flash Arrow After Removing Display Results: Recall Everything 0 seconds .5 t o t a l Rapid Decline
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13 E R V F X L D B Z P W G
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HarrisonIntro2010-Memory (1) - Memory Introductory Comments...

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