275327734-Celcom-s-Strategic-Management-Case-Study (1).doc - Assignment instruction 30 pages Question 1 Times New Roman Fond size 1.5 Heading 15 Bold

275327734-Celcom-s-Strategic-Management-Case-Study (1).doc...

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Assignment instruction: 30 pages Question 1. Times New Roman Fond size 1.5 Heading 15 Bold Paragraph 12 Amended this below assignment with attachment of academic analytical models such as PESTLE analysis, ANSOFF Matrix, Product Life cycle, BCG Matrix, Generic Strategies and Marketing Mix etc.. EXECUTIVE SUMMARY In this project, we choose Celcom as our company and U-verse as the new telecommunication service which we are going to design a marketing plan for. The marketing plan is designed using Phillip Kottler’s Method. The assignment is goes into detail, about the company, the new products and the marketing strategies to be implemented. This strategies are based on our proper understanding of the marketing mix, cognitive marketing implementation and financial. A swot analysis is of the company, shows their weakness and threats as well as revealing the opportunities and strengths the company need to take advantage of. The ending section of the project shows how these strategies would be carried out through our controls and implementation. The project was based on essential researches, which we combined to design the informal marketing plan for the above mentioned company. It is a challenge we couldn’t afford to lose that is why we had to go deeper into understanding what marketing plan is all about and how they are implemented. The conclusion is a summary of the whole project and references shows guides for further reading. The whole project is general designed to teach new user about marketing plan and how this strategies are implemented, that is own main reason for using clear and simple language to aid easy understanding. Important issues are either highlighted or bolded throughout the whole project to aid faster display of key information. 1
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COMPANYPROFILE Type public (privatised) Founded 1988 Headquarters 82 Jalan Raja Muda Abdul Aziz 53100 Kuala Lumpur, Malaysia CEO Datuk Seri Shazzalli Ramly Industry Mobile Telecommunication Services Products 3G, 4G and satellite mobile network computer Website 1.1 INTRODUCTION 1988 witnessed the dynamic birth of celcom, a leading mobile telecommunications provider in Malaysia. Since its inception, celcom has steadily made its presence felt in the Malaysian market. It has, always continued to spread its wings and is undeterred by the dynamic nature of the mobile communication industry. 2
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Our brand vision is about pleasing our customers and exceeding their expectation. It is our company’s goal to empower the customers with choices and innovative solutions that will give them greater control and freedom to live it to the fullest. (Dato’ Sri Jamaludin Ibrahim, C.E.O, celcom) Setting up a team of quality directors and staffs, has transited celcom from first-generations to second-generation market leaders. For celcom, communication is a serious business. This is why we have mainly products and service geared toward maintaining business voices. This products and services includes business prepaid plan, business supplementary plan, business post-paid plan and business satellite. A major challenge facing celcom is how to increase profit and
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