Assessment Task2.docx - Assessment Task2 Marketing plan for...

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Assessment Task2Marketing plan forSuccess College AustraliaMARKETING PLAN
IntroductionPurpose of the Marketing PlanSection I. Overview of Success College AustraliaSection II: Population ServedSection III: CompetitionSection IV: Distance LearningSection V: Marketing StrategySection VI: Advertising BudgetSection VII: Publications CreatedSection VIIII: Recommendations
IntroductionThe Success College Australia is concerned that the marketing communications are not approach thetarget. Therefore, the market plan is conducted to promote the effective marketing plan to improvethe image and its resources to the community. The marketing plan is a statement of how the collegewill seek to implement its mission and meet the objectives set out in the strategies.Purpose of the Marketing PlanThe purpose of the marketing plan is to guideline the marketing officer to develop the effectivemarketing plan, in order to approach the target as well as increase international students by 1.2%refer to the college’s business plan.Section I. Overview of Success College AustraliaA. Historical Summary and Overview of the College:Success College Australia is located in Ballarat, Victoria approximately two hours from Melbourne.The college has a practical service area surrounding the college and including approximately 124,000people. It has approximately 165 employees and 5350 full time equivalent students. The signatureprograms of the college are its numerous business and marketing programs. The college is governedby a nine-member Board.B. Mission Statement:Success College Australia promotes excellence in learning, teaching, and service; provides lifelongeducational opportunities; and serves as a cultural, intellectual, and economic resource for thecommunity.C. Purposes of the College1.To provide an environment that fosters excellence in learning and teaching.2.To provide a university transfer program of high academic quality for students who plan tocontinue their education.3.To offer degree and certificate programs to develop or enhance occupational skills that preparelearners for a changing global economy.4.To provide developmental courses to prepare students to do college level work.5.To provide adult education and workforce development.6.To provide comprehensive student services to enhance students’ success.7.To promote the civic and cultural life and the economic development of the community.8.To make education accessible through innovative instructional methods.
D. Listing of Academic ProgramsBachelor of BusinessBachelor of Business (Accounting)Bachelor of Business (Event Management)Bachelor of Business (Human Resource Management)Bachelor of Business (Marketing)Bachelor of International BusinessBachelor of Marketing CommunicationsGraduate Diploma of Business AdministrationGraduate Certificate in MarketingMaster of Business AdministrationMaster of International BusinessMaster of Marketing CommunicationsMaster of ManagementSection II: Population Served

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Term
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Tags
Marketing, Success College Australia

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