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Strategic Analysis of Starbucks Submitted by ID Number Name of the Centre [Date]
Table of Contents Introduction ............................................................................................................................ 1 TASK 1 ................................................................................................................................... 2 1.1. Strategic Capability .................................................................................................. 2 1.2. SWOT Analysis of Starbucks ................................................................................... 2 1.2.1. Strengths .......................................................................................................... 2 1.2.2. Weaknesses ..................................................................................................... 3 1.2.3. Opportunities ..................................................................................................... 3 1.2.4. Threats .............................................................................................................. 3 1.3. Porter’s Five Forces Analysis of Starbucks .............................................................. 3 1.3.1. Threats to Substitution ...................................................................................... 3 1.3.2. Threats of New Alternatives .............................................................................. 4 1.3.3. Threats of Business Competition ...................................................................... 4 1.3.4. Power of Suppliers to Bargain ........................................................................... 4 1.3.5. Power of Buyers to Bargain .............................................................................. 4 TASK 2 ................................................................................................................................... 5 2.1. Porter’s Generic Strategy of Starbucks ........................................................................ 5 2.2. Ansoff Matrix of Starbucks ........................................................................................... 6 TASK 3 ................................................................................................................................... 8 3.1. Carroll’s CSR Pyramid of Starbucks ............................................................................ 8 3.1.1. Economic Responsibility ................................................................................... 8 3.1.2. Legal Responsibility .......................................................................................... 8 3.1.3. Ethical Responsibility ........................................................................................ 9 3.1.4. Philanthropic Responsibility .............................................................................. 9 3.1.5. Ethical Issues and Corporate Social Actions ..................................................... 9 Conclusion ........................................................................................................................... 10 References ........................................................................................................................... 12
Introduction Starbucks represents to be a superior marketer as well as speciality coffee retailer in the world that is preferably functioning in more than 75 nations. The organisation tends to provide an extensive range of coffee as well as tea along with the other variety of beverages and food products including popular brands like Tazo, Evolution Fresh, Ethos as well as Teavana. The major objective of the organisation is to significantly maintain its image in the potential market as one of the highly recognised as well as popular coffee brand in the world (Hill and Jones, 2012, p. 22). Additionally, by significantly leveraging the gained market experience through the efficient store model concept, the organisation effectively offers a wide variety of coffee products to the consumers across different categories as well as by means of diverse distribution channels. In the specific consideration, Starbucks has effectively developed CSR strategy, as well as commitments that are relatively associated with the ethical sourcing of high-quality products. Moreover, at the same time, the organisation is contributing positively to the different communities in the most efficient manner (Cooke, 2010, p.14). The contextual concern of this analytical work is to critically determine the appropriate frameworks as well as concepts for significantly investigating the strategic capability of Starbucks. The analysis effectively demonstrated the appropriate competitive environment along with the macro environmental factors that organisation is facing. 1
TASK 1 1.1. Strategic Capability The strategic implications of the organisation effectively demonstrated that it tends to locate in areas which have more traffic and areas that are more visible to individuals like commercials and main roads. The capacity of the store respectively varies in the size as well as formation. The organisation is broadening itself by adopting different formats of stores available in the global world. It is making use of drive-thru and other innovative ideas for its store in order to significantly offer a higher range of access along with convenience to the consumers (Bussing- Burks, 2009, p. 41). The organisation relatively target to achieve greater expansion along with that engages in terms of optimising the strategic mix in the competitive business environment. In

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