Chap2 - CHAPTER 2 Identifying Competitive Advantages...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
CHAPTER 2 Identifying Competitive Advantages
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
LEARNING OUTCOMES 2.1 Explain why competitive advantages are typically temporary 2.2 List and describe each of the five forces in Porter s Five Forces Model 2.3 Compare Porter s three generic strategies 2.4 Describe the relationship between
Background image of page 2
IDENTIFYING COMPETITIVE ADVANTAGES To survive and thrive an organization must create a competitive advantage Competitive advantage – a product or service that an organization’s customers place a greater value on than similar offerings from a competitor
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
What is the competitive advantage? United Airlines
Background image of page 4
What is the competitive advantage? Sony Walkman
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
What is the competitive advantage? Microsoft Windows
Background image of page 6
Business Driven Technology 1. Assess state of competition and industry pressures affecting your organization 2. Determine business strategies to address competitive and industry pressures 3. Identify business processes to
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
IDENTIFYING COMPETITIVE ADVANTAGES Organizations watch their competition through environmental scanning
Background image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 12/23/2011 for the course INFO 82731 taught by Professor Dr.allisonj.morgan during the Fall '11 term at Howard.

Page1 / 24

Chap2 - CHAPTER 2 Identifying Competitive Advantages...

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online