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Chap2 - CHAPTER 2 Identifying Competitive Advantages...

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CHAPTER 2 Identifying Competitive Advantages
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LEARNING OUTCOMES 2.1 Explain why competitive advantages are typically temporary 2.2 List and describe each of the five forces in Porter s Five Forces Model 2.3 Compare Porter s three generic strategies 2.4 Describe the relationship between business processes and value chains
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IDENTIFYING COMPETITIVE ADVANTAGES To survive and thrive an organization must create a competitive advantage Competitive advantage – a product or service that an organization’s customers place a greater value on than similar offerings from a competitor First-mover advantage – occurs when
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What is the competitive advantage? United Airlines
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What is the competitive advantage? Sony Walkman
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What is the competitive advantage? Microsoft Windows
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Business Driven Technology 1. Assess state of competition and industry pressures affecting your organization 2. Determine business strategies to address competitive and industry pressures 3. Identify business processes to support your chosen business
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IDENTIFYING COMPETITIVE ADVANTAGES
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