Chap3 - CHAPTER 3 Strategic Initiatives for Implementing...

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CHAPTER 3 Strategic Initiatives for Implementing Competitive Advantages
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LEARNING OUTCOMES 3.1 List and describe the four basic components of supply chain management 3.2 Explain customer relationship management systems and how they can help organizations understand their customers
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LEARNING OUTCOMES 3.3 Summarize the importance of enterprise resource planning systems 3.4 Identify how an organization can use business process reengineering to improve its business
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The problem with information silos…
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STRATEGIC INITIATIVES Organizations can undertake high- profile strategic initiatives including: Supply chain management ( SCM ) Customer relationship management ( CRM ) Business process reengineering ( BPR ) Enterprise resource planning ( ERP )
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SUPPLY CHAIN MANAGEMENT Supply Chain Management (SCM) involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability
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SUPPLY CHAIN MANAGEMENT Four basic components of supply chain management include: 1. Supply chain strategy – strategy for managing all
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Chap3 - CHAPTER 3 Strategic Initiatives for Implementing...

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