BSBMKG606 - Learner Guide V1.1-1.pdf - BSB60215 Advanced...

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Business College at International House RTO Code: 91109 CRICOS 02623G Level 1, 203 Clarence St, Sydney NSW 2000 | Floor 1, 237 Oxford St, Bondi Junction NSW 2022 3 Searcy St, Darwin NT 0800 | Level 6, 601 Bourke St, Melbourne VIC 3000 [email protected]| BSB60215 Advanced Diploma of Business BSBMKG606 Manage international marketing programs Learner Guide
Business College at International House RTO Code: 91109 CRICOS 02623G Level 1, 203 Clarence St, Sydney NSW 2000 | Floor 1, 237 Oxford St, Bondi Junction NSW 2022 3 Searcy St, Darwin NT 0800 | Level 6, 601 Bourke St, Melbourne VIC 3000 [email protected]| Table of Contents Table of Contents ......................................................................................................................... 2 Unit of Competency ........................................................................................................................ 7 Performance Criteria ....................................................................................................................... 8 Foundation Skills ........................................................................................................................... 10 Assessment Requirements ............................................................................................................ 12 Housekeeping Items ......................................................................................................................... 14 Objectives ......................................................................................................................................... 14 1. Formulate international marketing objectives ......................................................................... 16 1.1 Select viable international marketing opportunities and develop objectives consistent with the organisation's capabilities and resources ................................................................................... 17 Viability ......................................................................................................................................... 17 What are your costs going to be? ................................................................................................. 17 Conduct a SWOT or a PEST analysis .............................................................................................. 18 Developing objectives ................................................................................................................... 20 Activity 1A ..................................................................................................................................... 21 1.2 Identify measurable international marketing objectives consistent with organisation's strategic direction, and identify nature and extent of goals for international market .................... 22 Measurable international marketing objectives ........................................................................... 22 The nature and extent of goals for international market ............................................................. 22 Activity 1B ..................................................................................................................................... 23 1.3 Formulate strategic objectives and related key performance indicators by product, service, country or international grouping, and overall ................................................................................ 24 Key performance indicators .......................................................................................................... 24 Product .......................................................................................................................................... 24 Service ........................................................................................................................................... 24 Country or international grouping ................................................................................................ 26 Overall ........................................................................................................................................... 26 Activity 1C ..................................................................................................................................... 27 1.4 Develop a risk management strategy to manage contingencies, and ensure marketing objectives are met in accordance with overall organisational requirements .................................. 28 Risk management strategy ........................................................................................................... 28 Identification of risks ..................................................................................................................... 29
Business College at International House RTO Code: 91109 CRICOS 02623G Level 1, 203 Clarence St, Sydney NSW 2000 | Floor 1, 237 Oxford St, Bondi Junction NSW 2022 3 Searcy St, Darwin NT 0800 | Level 6, 601 Bourke St, Melbourne VIC 3000 [email protected]| Controlling/preventing risks ......................................................................................................... 31 Monitoring risks ............................................................................................................................ 32 Activity 1D ..................................................................................................................................... 33 2. Determine international marketing approach ......................................................................... 34 2.1 Research international marketing opportunities and determine global or customised approaches for promotion of products or services .......................................................................... 35 Research international marketing opportunities .......................................................................... 35 Determine global or customised approaches for promotion of products or services ................. 35 Australian Guidelines for Electronic Commerce ........................................................................... 36 Australian Government Policy Framework for Consumer Protection in Electronic Commerce ... 40 Australian Standards and international standards ....................................................................... 40 Anti-discrimination legislation and ethical principles ................................................................... 43 Consumer laws .............................................................................................................................. 44 Extra-territoriality provisions of the now Competition and Consumer Act 2010 ......................... 45 Foreign investment limits ............................................................................................................. 46 Labour laws ................................................................................................................................... 47 Legal aspects of bilateral and multi-lateral trade agreements ..................................................... 48 Privacy laws ................................................................................................................................... 50 Taxation laws ................................................................................................................................ 51 World Trade Organization (WTO) dispute resolution system ...................................................... 51

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