Bubbles became one of the earliest advertising icons, and set the tone for a highly successful campaign°°- Advertising boots sales dramatically for manufactures °°- Lithography: allows for richer colours and larger print-runs to produce groundbreaking posters°°- Among the earliest goods advertised on a national scale in the UnitedStates were ‘patent medicines’familiar today via a stock character in Westerns movies°°Early Advertising Agencies°°- The earliest advertising agents worked for newspapers rather than advertisers—acting as intermediaries—they had nothing to do with creating ads°°- George P. Rowell: came out with the first media directorya guide to more than 5,000 newspapers across America, including their circulations and advertising rates°°- Francis Wayland Ayer: founder of N.W. Ayer & SonAyer brought transparency to the business of buying and selling space, charging advertisers a fixed commission of 12.5 per cent°°- John E. Powers: described as ‘the father of creative advertising’°°- Charles Austin Bates: becoming the first professional advertising critic
