Decades of Change - 1960-1980The Rise of cultural and ethnic pluralismLYNDON JOHNSON AND THE GREAT SOCIETYLyndon Johnson, a Texan who was majority leader in the Senate before becoming Kennedy's vice president, was a masterful politician. He had been schooled in Congress, where he developed an extraordinary ability to get things done. He excelled at pleading, cajoling, or threatening as necessary to achieve his ends. His liberal idealism was probably deeper than Kennedy’s. As president, he wanted to use his power aggressively to eliminate poverty and spread the benefits of prosperity to all.Johnson took office determined to secure the passage of Kennedy’s legislative agenda. His immediate priorities were his predecessor’s bills to reduce taxes and guarantee civil rights. Using his skills of persuasion and calling on the legislators' respect for the slain
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vice president, Great Society, SOCIETY Lyndon Johnson, liberal Democrats firm, Republican Barry Goldwater