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Postwar Americ9 - the 1930s it was not widely marketed...

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Postwar America U.S.    dominates global affairs As suburbs grew, businesses moved into the new areas. Large shopping centers  containing a great variety of stores changed consumer patterns. The number of these  centers rose from eight at the end of World War II to 3,840 in 1960.  With easy parking  and convenient evening hours, customers could avoid city shopping entirely.  An  unfortunate by-product was the “hollowing-out” of formerly busy urban cores. New highways created better access to the suburbs and its shops. The Highway Act of  1956 provided $26,000-million, the largest public works expenditure in U.S. history, to  build more than 64,000 kilometers of limited access interstate highways to link the  country together. Television, too, had a powerful impact on social and economic patterns.  Developed in 
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Unformatted text preview: the 1930s, it was not widely marketed until after the war. In 1946 the country had fewer than 17,000 television sets. Three years later consumers were buying 250,000 sets a month, and by 1960 three-quarters of all families owned at least one set. In the middle of the decade, the average family watched television four to five hours a day. Popular shows for children included Howdy Doody Time and The Mickey Mouse Club ; older viewers preferred situation comedies like I Love Lucy and Father Knows Best . Americans of all ages became exposed to increasingly sophisticated advertisements for products said to be necessary for the good life....
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  • Fall '10
  • PIETRZAK
  • Howdy Doody Time, public works expenditure, viewers preferred situation, increasingly sophisticated advertisements, Large shopping centers, access interstate highways

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