Lecture+3+_Chapter+3+Perception+I_+2011+-+instructor+_Compatibility+Mode_

Lecture+3+_Chapter+3+Perception+I_+2011+-+instructor+_Compatibility+Mode_

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Chapter 3 Perceptions and Learning in Organizations (Part I)
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Chapter 3. Perceptions and Learning in Organizations After studying this chapter, you should be able to: 1. Explain what perception is and outline the process 2. Explain how social identity affects perception 3. Describe some of the biases in person perception 4. Understand and describe different theories of learning
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Learning objectives Perceptual process model Social identity theory Stereotyping Attribution theory Self-fulfilling prophecy Improving perceptions
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People’s behavior is based on their perception of what reality is, not on reality itself. The world as it is perceived is the world that is behaviorally important. Perception and Learning (Chapter 3) The process of receiving information about and making sense of the world around us Selecting Organizing Interpreting People’s behavior is based on their perception of what reality is, not on reality itself
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Perceptual process model Attitudes and Behavior Organization and Interpretation Selective Attention Feeling Hearing Seeing Smelling Tasting Environmental Stimuli
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Selective Attention/Perception Selection Attention Characteristics of the object size, intensity, motion, repetition, novelty Characteristics of the perceiver Innate drives and emotions expectations -- condition us to expect events Selective Perception People selectively interpret what they see on the basis of their interests, background, experience, and attitudes.
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Organization and interpretation Categorical thinking Mostly unconscious process Organizing into preconceived categories Perceptual grouping principles Closure: filling in missing pieces Similarity or proximity Identifying patterns Interpretation Emotional markers: good or bad
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Lecture+3+_Chapter+3+Perception+I_+2011+-+instructor+_Compatibility+Mode_

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