Business COmmunication_letters_Business Messages2

Business COmmunication_letters_Business Messages2 - Session...

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December 21, 2011 1 Session 3 Written Communication Pritima Kaushal www.enablersindia.com
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December 21, 2011 2 XXXXXXXXXXXXXXXXXXXXX
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December 21, 2011 3 Preparing Effective Business  Messages 1. Identify your purpose 2. Analyze your audience 3. Choose your ideas 4. Collect your data 5. Organize your messages
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December 21, 2011 4 1.Identify your purpose Is it giving information? Pacifying an angry customer? Persuading customer to buy your  product/service? Refusing a customer request?
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December 21, 2011 5 2.Analyze your audience Create messages from your receivers  point of view-their needs, interests,  attitudes, culture, their age, gender,  position etc
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December 21, 2011 6 3.Choose your ideas Do brainstorming and then choose the best  idea Exercise: In a hotel you get an enquiry or a room  booking. You have to give a confirmation to  the client. What all will you include in the letter?
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December 21, 2011 7 4.Collect your data Collect enough data to support your idea. Check names, dates, any statistics required   for precision.
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December 21, 2011 8 5. Organize your messages Organizing your material before writing your  first draft. This will prevent rambling and  unclear messages
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December 21, 2011 9 Example of a letter (PPT)
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December 21, 2011 10 Salutation Dear Sir/Madam, Dear Mr. / Ms. ----
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December 21, 2011 11 Valediction Yours Sincerely Yours faithfully Yours truly,
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This note was uploaded on 12/20/2011 for the course MBA 103 taught by Professor Pk during the Spring '11 term at Great Lakes Christian college.

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Business COmmunication_letters_Business Messages2 - Session...

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