Marketing 300 Quiz 3S

Marketing 300 Quiz 3S - Marketing 300 Quiz 3 Name _ Please...

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Marketing 300 Quiz 3 Name ______________________________ Please circle the letter that corresponds with your answer. 1) A _____ consists of all the product lines and items that a particular seller offers for sale. a. product mix b. brand line c. packaging mix d. line extension 2) A key element in a company’s relationship with consumers, a ________ represents consumers’ perceptions and feeling about a product and its performance. a. product line b. product experience c. brand d. service e. product attribute 3) The fundamental asset underlying brand equity is _______ - the value of customer relationships that the brand creates. A powerful brand is important, but what it really represents is a set of loyal consumers. a. the customer mix b. customer equity c. line equity d. service variability e. the service encounter 4) Manor Plaza Barber’s customers have noticed that the quality of a haircut depends on who provides it as well as when, where, and how it is provided. What have the customers noticed?
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Marketing 300 Quiz 3S - Marketing 300 Quiz 3 Name _ Please...

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