Marketing 300 Quiz 2S

Marketing 300 Quiz 2S - Marketing 300 Quiz 2 Name _ Section...

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Marketing 300 Quiz 2 Name ______________________________ Section (circle): 309 311 313 Please circle the letter that corresponds with your answer. 1. Which of the following in NOT a form of primary research? a. Ethnographic research b. Sampling research c. Survey research d. Observational research e. Experimental research 2. A marketing information system (MIS) consists of people and procedures to assess information needs, ______________ , and help decision makers analyze and use the information. a. experiment to develop information b. test market the information c. develop the needed information d. critique the needed information 3. Managers often start with _______ research and later follow with ________ research. a. exploratory; causal b. descriptive, causal c. descriptive, exploratory d. causal, descriptive e. causal, exploratory 4. Which type of research would be best suited for identifying which demographic groups prefer diet soft drink and why they have this preference? a.
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This note was uploaded on 12/27/2011 for the course MKT 300 taught by Professor Barnes during the Fall '08 term at Wisconsin.

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Marketing 300 Quiz 2S - Marketing 300 Quiz 2 Name _ Section...

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