Marketing 300 Group Project Update Template

Marketing 300 Group Project Update Template - • Not big...

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Marketing 300 Group Project Update Discussion Section Time: 12:05 Team Name: Team One Product/Brand: 100 grand 1) 3 C’s analysis (Company, Customers, Competition) Nestle Competition: Other candy Bars listed under threats Customers: Older Generations 2) Marketing mix analysis (4 P’s) Product: 100 Grand Bar Price: Unit Price around .79 Per bar Place Not in every store Online candy distributors Promotion: Very little promotion 3) Marketing analysis begins with a complete analysis of the company’s situation. Start with a SWOT analysis for your company. Strengths Weaknesses low in cholesterol and sodium Many multi brands Didn’t have own website Competing against other Bars with many advertisements
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Unformatted text preview: • Not big enough of a candy bar Opportunities Threats • Multi candy packages ie. Halloween bags • More advertisement • Butterfinger • Baby Ruth • Crunch • Goobers • Hershey Bar • M&Ms • 3 Musketeers • Kit Kat • Reeses • Snickers Current and past marketing stratagies • “100 GRAND® provides richer, more rewarding snack experience because of its crunchy chocolate, abundance of soft, chewy caramel and inherent association with money” • Introduced by Nestlé in 1966 originally 100,000 Bar • Changed to “100 Grand” in 1985 • Can hardly even notice that they are a brand of Nestle from looking at their annual report...
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Marketing 300 Group Project Update Template - • Not big...

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