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Unformatted text preview: • Not big enough of a candy bar Opportunities Threats • Multi candy packages ie. Halloween bags • More advertisement • Butterfinger • Baby Ruth • Crunch • Goobers • Hershey Bar • M&Ms • 3 Musketeers • Kit Kat • Reeses • Snickers Current and past marketing stratagies • “100 GRAND® provides richer, more rewarding snack experience because of its crunchy chocolate, abundance of soft, chewy caramel and inherent association with money” • Introduced by Nestlé in 1966 originally 100,000 Bar • Changed to “100 Grand” in 1985 • Can hardly even notice that they are a brand of Nestle from looking at their annual report...
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This note was uploaded on 12/27/2011 for the course MKT 300 taught by Professor Barnes during the Fall '08 term at University of Wisconsin.
- Fall '08