Marketing 300 Group Project Update Template

Marketing 300 Group Project Update Template - Not big...

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Marketing 300 Group Project Update Discussion Section Time: 12:05 Team Name: Team One Product/Brand: 100 grand 1) 3 C’s analysis (Company, Customers, Competition) Nestle Competition: Other candy Bars listed under threats Customers: Older Generations 2) Marketing mix analysis (4 P’s) Product: 100 Grand Bar Price: Unit Price around .79 Per bar Place Not in every store Online candy distributors Promotion: Very little promotion 3) Marketing analysis begins with a complete analysis of the company’s situation. Start with a SWOT analysis for your company. Strengths Weaknesses low in cholesterol and sodium Many multi brands Didn’t have own website Competing against other Bars with many advertisements
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Unformatted text preview: Not big enough of a candy bar Opportunities Threats Multi candy packages ie. Halloween bags More advertisement Butterfinger Baby Ruth Crunch Goobers Hershey Bar M&Ms 3 Musketeers Kit Kat Reeses Snickers Current and past marketing stratagies 100 GRAND provides richer, more rewarding snack experience because of its crunchy chocolate, abundance of soft, chewy caramel and inherent association with money Introduced by Nestl in 1966 originally 100,000 Bar Changed to 100 Grand in 1985 Can hardly even notice that they are a brand of Nestle from looking at their annual report...
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