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Unformatted text preview: Not big enough of a candy bar Opportunities Threats Multi candy packages ie. Halloween bags More advertisement Butterfinger Baby Ruth Crunch Goobers Hershey Bar M&Ms 3 Musketeers Kit Kat Reeses Snickers Current and past marketing stratagies 100 GRAND provides richer, more rewarding snack experience because of its crunchy chocolate, abundance of soft, chewy caramel and inherent association with money Introduced by Nestl in 1966 originally 100,000 Bar Changed to 100 Grand in 1985 Can hardly even notice that they are a brand of Nestle from looking at their annual report...
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- Fall '08