Marketing300_Quiz1 - Marketing 300 Quiz 1 Name 1 Of the...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing 300 Quiz 1 Name ______________________________ 1. Of the four elements of a marketing mix, which of the following helps the company to capture as much of the value pie as possible? a. Product b. Price c. Place d. Promotion 2. Under this philosophy, customer focus and value are the paths to sales and profits. a. Production concept b. Product concept c. Selling concept d. Marketing concept 3. This strategy involves making more sales to current customers without changing the products. a. Diversification b. Product development c. Market penetration d. Market development 4. Market positioning is… a. Evaluating each market segment’s attractiveness and selecting one or more segments to enter b. Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products c. Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors d. Differentiating the company’s market offering so that it creates superior customer
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 12/27/2011 for the course MKT 300 taught by Professor Barnes during the Fall '08 term at University of Wisconsin.

Page1 / 2

Marketing300_Quiz1 - Marketing 300 Quiz 1 Name 1 Of the...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online