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Unformatted text preview: in the market/industry.-Vertical axis of growth share matrix: market growth rate, provides a measure of market attractiveness-Horizontal axis of growth share matrix: relative market share, serves as a measure of company strength in the market-Growth share matrix defines stars (high growth, high share businesses that need heavy investments and will turn into cash cows)-Cash cows= low growth, high share businesses that need less investment but still produce a good amount of cash-Question marks = low share, high growth, need a lot of cash and are trying to turn into stars-Dogs = low growth, low share, generate enough cash just to maintain themselves...
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This note was uploaded on 12/27/2011 for the course MKT 300 taught by Professor Barnes during the Fall '08 term at Wisconsin.
- Fall '08