krishna sekhar chekuri

krishna sekhar chekuri - E-commerce Strategy : WalmartLabs...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
By Krishna Sekhar . Chekuri
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
1. Walmart Stores, Inc. is an American public corporation that runs a chain of large discount stores and a chain of warehouse stores. 2. It was started in 1962 with a mission of “We save people money so they can live better.” 3. It has 9826 retail units under 60 different banners in 28 countries around the world. Its work force comprises of 2.1 million worldwide. BACKGROUND  OF THE  COMPANY
Background image of page 2
The retailer simply failed to address the most critical questions facing its business: Who are their customers now ? Who do they want to attract to the customer base in the future? How will they retain both customer types while staying true to their vision and mission? Where did Walmart go  WRONG  ?
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
New Store Formats : started building its Express stores, a format less than a 10th the size of an average supercenter.
Background image of page 4
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 6
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 8
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: E-commerce Strategy : WalmartLabs group is mainly focusing on social shopping, building a variety of applications and technologies. Mobile Apps : iPad, iphone applications CURRENT STRATEGY Online Video Streaming : Walmart integrated its video streaming service, Vudu, with its Walmart.com website. International Market Strategy : Investing in emerging markets mainly through acquisitions. CURRENT STRATEGY Hybrid Retail: Integrating e-commerce and physical stores. Implementing online grocery delivery network Improving Customer Service. Adding few directors to existing board members, who have more contemporary experience and a mindset that is relevant to the way people buy products today. RECOMMENDATIONS Any Querries ?...
View Full Document

This note was uploaded on 12/21/2011 for the course FIN 5580 taught by Professor Dening during the Spring '11 term at Fairleigh Dickinson.

Page1 / 8

krishna sekhar chekuri - E-commerce Strategy : WalmartLabs...

This preview shows document pages 1 - 8. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online