Glasser - Leadership communication theory and practice

Glasser - Leadership communication theory and practice -...

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Leadership communication: Bush, GWT and America's global image 1 Leadership communication theory and practice: George Bush, the Global War on Terror and America's global image Marc Glasser University of Nevada, Las Vegas
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Leadership communication: Bush, GWT and America's global image 2 Abstract This editorial examines leadership communication theory and practice within the context of President George W. Bush, the Global War on Terror and America's global image. Specifically, how Bush has failed as an effective leader in the Global War on Terror because of his communication failures. These failures have significantly contributed to a rise in anti-Americanism. It is evident that Bush knew what needed to be accomplished; but failed in his attempt to do so. This paper will address this failure, the recent trends in America's global image, and their future implications. This paper concludes that if leadership, at the highest levels, does not affect changes needed to improve America’s image “the worst is yet to come”. The material utilized was evaluated and selected based on the credibility of the source and its applicability to the subject material. President Bush and the Global War on Terror (GWT) In President George W. Bush’s September 5, 2006 speech from the Washington, D.C., Capital Hilton Hotel, now labeled the “Global War on Terror” (Bush, p. 1, 2006) speech, he stated, “Your presence here reminds us that we're engaged in a global war against an enemy that threatens all civilized nations. And today the civilized world stands together to defend our freedom; we stand together to defeat the terrorists; and were working to secure the peace for generations to come” (Bush, p. 1, 2006). Bush’s Global War on Terror (GWT) speech has recognizable themes, dating back to his September 20, 2001 speech. This was his first major address in response to the September 11, 2001 terrorist attacks. In that address, to a Joint Session of Congress and the American People,
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Leadership communication: Bush, GWT and America's global image 3 he predicted “a lengthy campaign” (Bush, p. 2, 2001) that would “not end until every terrorist group of global reach has been found, stopped, and defeated” (Bush, pp. 2-3, 2001). Since September 2001, President Bush has had several GWT successes and failures. Bush’s GWT Successes and Failures As a direct result of Bush's leadership, the GWT can claim several successes and failures (U.S. White House, 2006, pp. 3-4). However, this paper will focus on how Bush has failed as an effective leader in his GWT because of his communication failures. Effective Leadership Communication Theory and Practice Effective leaders know (1) what they want to accomplish, (2) what communication skills are needed to reach their goals, and (3) how to implement them (Hackman & Johnson, 1991, p. 430, as cited in Wren, 1995). The next sections will examine these three critical elements. Effective leaders know what they want to accomplish
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This note was uploaded on 12/21/2011 for the course ECON 101 taught by Professor All during the Spring '11 term at SUNY Albany.

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Glasser - Leadership communication theory and practice -...

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