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Unformatted text preview: Assignment 1.2: Project: Market Potential and Goal Setting In this assignment, you will complete two portions of the marketing plan that is the course project: (1) assessment of market potential and (2) goal setting. Carefully select the product or entire firm for your project since it cannot be changed once you move forward into Module 2. Procedure 1. Select the firm, product, or brand for your course project. Your instructor might choose to have you submit your choice to them early in the module for approval. 2. Your subject can be a product, a service, a location for travel or investment, a person such as a celebrity or politician, or an idea such as MADDD, Mothers Against Drunk Driving. Here are a few criteria to consider in selecting the subject for your project: o If you select a firm such as Procter & Gamble, which has in excess of 100 product families such as...
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This note was uploaded on 12/21/2011 for the course ECON 101 taught by Professor Higgins during the Spring '11 term at University of Nevada, Las Vegas.
- Spring '11