Motorbike market - Its now the age of scooters

Motorbike market - Its now the age of scooters - Motorbike...

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Motorbike market: It’s now the age of scooters As the motorbike market has become saturated, the scooter market has boomed with very high demand for both domestic and imported products. Analysts say the scooter market now has shown an impressive growth rate of 30-40 percent per annum. Since 2009, motorbike manufacturers have focused on developing scooter models. The appearance of the luxury Vespa LX-125cc, manufactured by Piaggio, has forced other manufacturers to compete. To date, domestic manufacturers have marketed many different models of scooters. Honda Vietnam has the SH-125cc/150cc, while SYM has the Shark 125cc. Currently, manufacturers are trying to make different types of products which target different classes in the society. Piaggio, for example, has launched the Vespa LX-125cc for women and the Vespa S-125cc for men. Honda Vietnam has also been trying to attract women by launching the Click 2010 for women. Manufacturers have also launched models targeting teenagers. AirBlade Repsol, Nouvo RC
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This note was uploaded on 12/24/2011 for the course BUSINESS 101 taught by Professor Thanh during the Spring '11 term at RMIT Vietnam.

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Motorbike market - Its now the age of scooters - Motorbike...

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