Prudential helps spread CSR message in Vietnam

Prudential helps spread CSR message in Vietnam - Prudential...

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Prudential helps spread CSR message in Vietnam “Listening to the needs of our communities is an important way for Prudential to support the long-term development of Vietnam.” Barry Stowe, Chief Executive of Prudential Corporation Asia, was in Hanoi at the start of 2011 to help Prudential announce the launch of the Prudence Foundation Vietnam and a financial contribution of $10 million to support corporate social responsibility (CSR) activities across the country. The Prudence Foundation’s support comes at a time when CSR is attracting growing interest from companies and communities in Vietnam. VIR interviewed the chief executive during his visit. Can you share details of the newly established Prudence Foundation Vietnam? Prudence Foundation Vietnam is an important part of Prudential’s commitment to CSR and to the Vietnamese market. Prudential’s financial contribution of USD 10 million will help to ensure the Prudence Foundation has a solid base from which to support the long-term development of Vietnamese society as well as to support meaningful community development and charity projects nationwide over a long-term, five-year horizon. Listening to our customers and understanding their needs is critical to our business, but listening
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This note was uploaded on 12/24/2011 for the course BUSINESS 101 taught by Professor Thanh during the Spring '11 term at RMIT Vietnam.

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Prudential helps spread CSR message in Vietnam - Prudential...

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