The history of Starbucks

The history of Starbucks - The history of Starbucks By...

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The history of Starbucks By George Garza Info Guru, Seattle, 1971 The history of Starbucks starts in Seattle in 1971. Three friends, Jerry Baldwin, Zev Siegl, and Gordon Bowker, who all had a passion for fresh coffee, opened a small shop and began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories. The company did well, but things began to change in the 80s. First, Zev Siegl sold out in 1980. Yet at that time, Starbucks was the largest roaster in Washington with six retail outlets. In 1981 a plastics salesman noticed the number of plastic drip-brewing thermoses that Starbucks was buying from Hammarplast, the manufacturer that he represented. Howard Schultz would become to Starbucks what Ray Kroc was to McDonald's, a supporting salesman who saw a great product and a great opportunity. Howard Schultz In 1982 Baldwin hired Schultz as the new head of marketing and shortly thereafter sent him to Milan to attend an international housewares show in Italy. When he arrived, Schultz found himself infatuated with the exciting coffee culture of Italy. Schultz went to Verona and had his first caffe latte. But he observed something more important than the coffee. The cafe patrons
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This note was uploaded on 12/24/2011 for the course BUSINESS 101 taught by Professor Thanh during the Spring '11 term at RMIT Vietnam.

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The history of Starbucks - The history of Starbucks By...

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