Marketing Plan of Bubble Purify Baby Soap1

Marketing Plan of Bubble Purify Baby Soap1 - Pur if...

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Marketing Plan of  Bubble Purify Baby   Soap Presented by, R.Suria Kala R.Vasanta Suria Syima Hazir Purif y
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Situation ANALYSIS Demand for Baby Soap-High Decision maker-parents or guardian How When Where           do they buy? What Why Social-reference groups, family and social  roles and statuses
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Situation ANALYSIS Strengths Weaknesses Good quality of product from the aspect of ingredients Different variants Strong promotion Well recognize brand Strong existing distribution channels Lack of trust in New brand Mainly positioned as baby soap targeted towards babies only, Not much popular in rural areas High price-Sebamed Baby Soap Opportunities Threats New product introduction Technology advancement such as online selling Advertising in internet Heavy Competition New entrants SWOT
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Situation ANALYSIS Baby Sebamed Johnson Baby Soap Product Baby Cleansing Bar The natural moisturizing agents urea, vitamins and amino acids leave the delicate skin smooth and soft. Panthenol soothes and protects the skin against irritation Bar soap with Different variants. Recent baby soap with rich milk Branding Well-known brand Well recognized brand all over world Packaging Design Use pink and blue color for their packaging Simple with the Logo, product and company’s name Price RM10.36 per pc RM6.20-3pcs Content/Net weight 100gm 100gm Place At pharmacy, Guardian and online At shopping complex, supermarkets and online selling Promotion Promote the product by giving discount Advertisement in television.The term "Johnson Baby" is used among the public to denote chubby looking babies Competitors strategies
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Introduction of New product pure, mild and gentle to the baby's skin No harsh chemicals or perfumes made from the fruits only. three main variant such as Orange, Strawberry and Green apple delicate enough for everyday use, even for those with sensitive skin. avoid skin allergic.
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Target market    Market Soap Product for babies
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Target market For our product Bubble Purify Baby Soap is differentiated marketing which means when a firm produces numerous products such as : Three various flavor of Bubble Purify Baby Soap It promotes with a different marketing mix designed to satisfy smaller segments which tends to raise costs It also practice differentiated marketing to remain competitive.
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Segmentation Variables And Breakdowns For Malaysian Consumer Market Of Bubble Purify Baby Soap Main Dimension Variables Breakdowns Geographic Segmentation Region All State In Malaysia Area Size 329995KM 2 Climate All (East,West) Demographic Segmentation Age 0 to 12 months babys Gender Female and Male Income Depend on Parents Income Low or High Occupation Majority to New Married Couples and Others Race All : Malays,Chinese,Indian and Others
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This note was uploaded on 12/27/2011 for the course ADMIN 105 taught by Professor Roy during the Spring '11 term at Alabama.

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Marketing Plan of Bubble Purify Baby Soap1 - Pur if...

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