content for external analysis

content for external analysis - How does population locate?...

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OUTLINE I. Promote environment 1. Economic environment Changes in per capita income GDP FDI Inflation 2. Legal/legitimated environment Political system Economic obligation Restriction on behaviors (advertising, ….) 3. Technology How much does tech improve in India? How was work done? (manually or automatically) 4. Demographic
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Unformatted text preview: How does population locate? (% in urban, % in rural) impact on Coke business 5. Social Culture Norm, shared value, tradition, unique characteristics of each ethnic minority in India (can express indirectly through legal system) II. Industry environment Use 5 forces model to interpret...
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This note was uploaded on 12/27/2011 for the course BT 122 taught by Professor Hothanhphong during the Spring '11 term at Chaminade University.

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