2RUNNING HEAD: TACO BELL MARKETING PLAN WEEK 2Company"Taco Bell is an American fast-food chain known for its inventive, often whimsical, Mexican-inspired menu items" (Fact Company, 2020). Products and ServicesTaco Bell offers a variety of different Mexican-style foods made fast to order. From the hard-shell tacos that started the company, Taco Bell also has a variety of Mexican-style cuisine. The selections on the menu range from different style burritos and tacos, chalupas, nachos, desserts, frozen drinks, and healthier options like salads.HistoryTaco Bell was founded in 1962 by Glen Bell in Downey, California (Taco Bell, 2015). Mr. Bell was a veteran, and his time in the service lead to the career he created in the fast-food industry. After the success Bell had with restaurants selling hamburgers and hot dogs, he ventured out and created the well-known fast-food chain Taco Bell. Today, Taco Bell has more than 7,000 locations and 350 franchisees worldwide (Katuz, 2017). Taco Bells' current slogan is Live Mas, meaning live more (Morrison, 2012).CompetitorsWhen Taco Bell originated in 1962, it was one of a kind Mexican-cuisine fast-food restaurant. Since then, the fast-food industry has significantly grown. The top fast-food competitors are Subway, McDonald's, Burger King, Wendy's, Kentucky Fried Chicken (KFC), and Pizza Hut. However, the most significant competitors that Taco Bell has in the Mexican-cuisine industry are Chipotle Mexican Grill, Taco Time, On the Border Mexican Grill, Del Taco, and Chevy's Fresh Mex.