Prejudice_Outline (1)

Prejudice_Outline (1) - PREJUDICE_Outline 1 Part III Social...

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PREJUDICE_Outline 1 Part III: Social Relations Outline: Prejudice Clark & Clark (1947) Conclusions Children understand racial differences Children preferred the white doll 1/3 of children rejected their own group affiliation Goldberg (1968) – Women John T. McKay vs. Joan T. McKay How pervasive is prejudice? Less blatant, but still widespread Measures of subtle prejudice Bogus Pipeline IAT – Implicit Association Test Prejudice, Stereotyping, and Discrimination Prejudice The affective component A hostile or negative attitude toward a distinguishable group or people based solely on their membership in that group
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PREJUDICE_Outline 2 Stereotyping The Cognitive Component A generalization about a group of people in which identical characteristics are assigned to virtually all members of the group, regardless of actual variation among the members Allport’s (1954) “law of least effort” – stereotypes simplify a complex world Discrimination The Behavioral Component An unjustified negative or harmful action toward a member of a group, simply because of his or her membership in that group What Causes Prejudice? Cognitive Sources Emotional Sources Social Sources Cognitive Sources of Prejudice Social Categorization and Social Identity Theory: Us vs. Them Ingroup Bias Tendency to favor one’s own group Minimal Group Paradigm (Tajfel) Ingroup bias leads to self-esteem maintenance and enhancement Outgroup Homogeneity Bias The perception that those in the outgroup are more similar to each other than they really are Quattrone & Jones (1980) – Rutgers vs. Princeton Study
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This note was uploaded on 12/27/2011 for the course PSYCH 274 taught by Professor Szafran during the Fall '11 term at Syracuse.

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Prejudice_Outline (1) - PREJUDICE_Outline 1 Part III Social...

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