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Unformatted text preview: Social Sources Social categorizing and Social Identity Theory vs. Them Ingroup Bias Tendency to favor ur own grouP MinimaL Group PARADIGM ( Tajfel) Social Categorization and Social Identity Theory: Us vs. Them Minimal Group Paradigm (Tajfel) The mere separation of people into groups leads people to form stereotypes about the outgroup Create arbitrary groups and in order to feel good about the self, we afford the new group benefits and positive evaluations In-group bias leads to self esteem maintenance and enhancement Quattrone & Jones (1980)- Rutgers vs Princeton study Percentage will choose the same music as target? Cognitive Sources of Prejudices The Activation of Stereotypes Automatic and controlled information processing ( Devine, 1989) Stereotypes are automatic Low prejudice decided NOT to use them Amygdala (Fiske, 2004)...
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- Fall '11
- Social Psychology