prejudice - Social Sources Social categorizing and Social...

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How pervasive is prejudice? Less blatant, but still widespread Measures of subtle prejudice Bogus pipeline IAT- Implicit Association Test Prejudice, Stereotyping and Discrimination The Affective component A hostile or negative attitude toward a distinguishable group or people, based solely on the membership in that group Stereotytping The Cognitive Component Ageneratio nabout a group of people in which identical characteristic \ are assigned to virtually all members of the group, rregardless of actuall vas among the members Allports ( 1954) “ law of least effort” - stereotype simplify a compley world Discrimination The Behavioral Component An unjustified negative or harmful action toward a member of a group, simply because of his and her membership in that group,. Excludes dislike someone-Must include a behavior Dennys' Example: 1994
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What causes Prejudice Cognitive Sources Emotional Sources
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Unformatted text preview: Social Sources Social categorizing and Social Identity Theory vs. Them Ingroup Bias Tendency to favor ur own grouP MinimaL Group PARADIGM ( Tajfel) Social Categorization and Social Identity Theory: Us vs. Them Minimal Group Paradigm (Tajfel) The mere separation of people into groups leads people to form stereotypes about the outgroup Create arbitrary groups and in order to feel good about the self, we afford the new group benefits and positive evaluations In-group bias leads to self esteem maintenance and enhancement Quattrone & Jones (1980)- Rutgers vs Princeton study Percentage will choose the same music as target? Cognitive Sources of Prejudices The Activation of Stereotypes Automatic and controlled information processing ( Devine, 1989) Stereotypes are automatic Low prejudice decided NOT to use them Amygdala (Fiske, 2004)...
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prejudice - Social Sources Social categorizing and Social...

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