Exam 1 notes - Do end of chapter quizzes and quizzes at...

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Do end of chapter quizzes and quizzes at www.mhhe.com/pearson3 Exam 1 – Chapters 1-5 and Supplementary Material Chapter 1: Introduction to Study of Communication Models of Communication 1. Linear Models: Sender Message Receiver o No response possible 2. Interactive o Has both sending and receiving o Doesn’t take into account the person you’re talking to simultaneously responding o It is back and forth versus ongoing line of communication 3. Transaction (best model) What is Communication? o A process - Participation is continuous and simultaneous (simultaneously sending and receiving) o Pervasive (unavoidable) - Cannot go through a day without communicating o Amoral (morally neutral)
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- The process is amoral – there is immoral/moral speech o Irreversible (can’t take it back) o Not a panacea (will not solve all your problems) o Requires one or more parties - Only one of which you control o Allows us to influence the world around us - To initiate change - Advance life agenda Components of Attitudes o Cognitive -what we think o Affective – what we feel (emotions) o Behavioral – what we do Aristotle’s Three Types of Appeals o Logos – logical - Well organized, credible evidence o Pathos – emotional - Examples and personal stories o Ethos – credibility - Sender’s competence, trustworthiness, and goodwill 3 Questions o Who is your audience? o How do you want them to be changed? (Change has to come from within) o Why aren’t they already [changed]? Dr.Katt – Guest Speaker Communication Variables o SMCRE Model o Source/Sender - Attitude, appearance, experience, tone of voice, gender , age o Message - Length, arrangement of content, evidence, style o Channel - Medium, five senses, technology o Receiver - Age, gender, cultural background, prior knowledge of topic, mood o Environment
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- Comfort, office messiness, temperature, crowded o Limitation of model: it’s static, a freeze frame of life; real life is simultaneous and back and forth (ongoing) o Control over variables: - Environmental – very little - Receiver – another human being, cannot control who they are, least control - Channel – sometimes we have control - Sender – no control over age, sex, height, attractiveness - Message – most control – content Elaboration Likelihood Model (ELM) o Central Route - Effortful, elaborative processing - Focused on message - The thoughtful scrutiny method (long term car) o Peripheral Route - Heuristic (mental shortcut, e.g. “that red car is cute”) - Superficial processing - Focused outside the message - The rent-a-car method o Elaboration: degree to which receiver scrutinizes a message o Likelihood of Elaboration is a function of receivers’: - Motivation – relevance, need for cognition, number of evaluators - Ability terminology, apprehension, distractions, physical barriers Receiver variable? Yes, but you can avoid doing things to impede their ability (e.g. use simpler terminology) o Receivers who are high EL (motivated and able to process message)
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Exam 1 notes - Do end of chapter quizzes and quizzes at...

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