Exam 3 Book Notes - Chapter 11 Any speech starts with you...

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Chapter 11 Any speech starts with you You are the messenger Source credibility – the audience’s perception of your effectiveness as a speaker Four aspects of credibility: 1) Competence - the degree to which a speaker is perceived as skilled, qualified, experienced, authoritative, reliable, and informed; an aspect of credibility 2) Trustworthiness – the degree to which the speaker is perceived as honest, fair, sincere, honorable, friendly and kind; an aspect of credibility 3) Dynamism – the extent to which the speaker is perceived as bold, active, energetic, strong, empathic, and assertive; an aspect of credibility 4) Common ground – also known as co-orientation, the degree to which the speaker’s values, beliefs, attitudes, and interests are shared with the audience; an aspect of credibility Sleeper effect – a change of audience opinion caused by the separation of the message content from its source over a period of time Personal experience – use of your own life as a source of information Reference librarian – someone specially trained to help you locate sources of information Practical principles that you can adapt to your unique situation: 1. Start at the center and work your way out 2. Understand that not all sources are equal 3. Know your databases 4. Recognize that good research requires reading, thinking, and more research Locating sources on the web 1. Use a search engine Search engine – a program on the internet that allows users to search for information 2. Refine your search 3. Evaluate carefully all sources of information found on the internet Conducting the interview 1. On your first contact with interviewee or the interviewee’s secretary, be honest about your purpose. 2. Prepare specific questions for the interview 3. Be respectful toward the person you interview 4. Tell the interview you are going to take notes o you can use the information in your speech 5. When you quote the interviewee or paraphrase the person’s ideas in your speech, use oral footnotes to indicate here you got the information Bibliographic references – complete citations that appear in the “reference” or “works cited” section of your speech outline Internal references – brief notations indicating a bibliographic reference that contains the details you are using in your speech Verbal citations – oral explanations of who the source is, how recent the information is, and what the source’s qualifications are Criteria when evaluating sources
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1. Is the supporting material clear 2. Is the supporting material verifiable 3. Is the source of the supporting material competent 4. Is the source objective 5. Is the supporting material relevant Supporting materials – information you can use to substantiate your arguments and to clarify your position Examples – specific instances used to illustrate your point Important questions about surveys:
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This note was uploaded on 12/28/2011 for the course COM 1000 taught by Professor Neel during the Spring '08 term at University of Central Florida.

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Exam 3 Book Notes - Chapter 11 Any speech starts with you...

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