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E2005-1-415860.ch16PSL050622

E2005-1-415860.ch16PSL050622 - conomie de lentreprise...

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1 Économie de l’entreprise Chapitre 16 Le paradigme SCP (Structure/Comportement/Performance) Structure et stratégie
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2 Le paradigme SCP Structure Comportement Performance Souvent vu comme le fondement, le point de départ de l’économie industrielle et de l’entreprise
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3 Le paradigme SCP : Structure L’état de l’industrie telle qu’observée/mesurée- c’est l’ÉTAT DE FAIT Nombre de firmes Concentration industrielle Liens fournisseurs/clients Intégration verticale Etc.
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4 Le paradigme SCP : Comportement Pratiques de l’industrie- c’est L’ÉTAT DE RIVALITÉ Pricing Publicité Points de vente Installations de production Etc.
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5 Le paradigme SCP : Performance Résultats obtenus par les entreprises- c’est L’ÉTAT DES RÉSULTATS Profits et profitabilité Parts de marché Croissance court/long terme Rendement sur l’avoir/ rendements aux actionnaires/dividendes/autres résultats financiers Rôle de citoyen corporatif/bilan social Etc.
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