E2005-1-415860.ch16PSL050622

E2005-1-415860.ch16PSL050622 - 1 conomie de lentreprise...

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Unformatted text preview: 1 conomie de lentreprise Chapitre 16 Le paradigme SCP (Structure/Comportement/Performance) Structure et stratgie 2 Le paradigme SCP Structure Comportement Performance Souvent vu comme le fondement, le point de dpart de lconomie industrielle et de lentreprise 3 Le paradigme SCP : Structure Ltat de lindustrie telle quobserve/mesure- cest lTAT DE FAIT Nombre de firmes Concentration industrielle Liens fournisseurs/clients Intgration verticale Etc. 4 Le paradigme SCP : Comportement Pratiques de lindustrie- cest LTAT DE RIVALIT Pricing Publicit Points de vente Installations de production Etc. 5 Le paradigme SCP : Performance Rsultats obtenus par les entreprises- cest LTAT DES RSULTATS Profits et profitabilit Parts de march Croissance court/long terme Rendement sur lavoir/ rendements aux actionnaires/dividendes/autres rsultats financiers Rle de citoyen corporatif/bilan social Etc. 6...
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This note was uploaded on 12/27/2011 for the course ECON 468 taught by Professor Jean-francoishoude during the Fall '10 term at Wisconsin Milwaukee.

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E2005-1-415860.ch16PSL050622 - 1 conomie de lentreprise...

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