02_posting_-_Strategy

02_posting_-_Strategy - Operations Strategy Strategy...

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08/30/2011 1 Operations Strategy “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu
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08/30/2011 2 What is Operations Strategy ? Operations Strategy is concerned with setting broad policies and plans for using firm resources to best support long-term competitive strategy. Operations strategy needs to support overall corporate strategy. Corporate Strategy Operations Strategy Finance Strategy Marketing Strategy
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08/30/2011 3 Operations Strategy Environmental Scanning Decisions on Processes Dell Example Strategy Process Corporate Strategy Operations Strategy at Competitors Sell Directly to Customers On-line Orders; Mass Customization Make-to-Order; Supplier Inventories
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08/30/2011 4 Motivation Southwest Airlines overall corporate strategy is to provide an efficient and effective form of transportation (moving people from one place to another) What type of issues should Southwest consider when developing an operations strategy? The answer depends on how Southwest plans on competing…
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08/30/2011 5 Competitive Dimensions 1. Cost 3. Time 4. Flexibility 5. Demand Management 6. Innovation Some Examples…
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08/30/2011 6 Examples of Competitive Dimensions Demand Management Demand for finished good Production process Finished goods Month Demand Jan 1300 Feb 1260 Mar 1350 Apr 1280 May 1210 Jun ? Jul ? How much should we produce/hold for June and July?
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08/30/2011 7 Examples of Competitive Dimensions Flexibility B Demand for finished good B Production process B Finished goods A Demand for finished good A Production process A Finished goods A or B Demand for finished good A Flexible Production process Finished goods Demand for finished good B Which of these systems is better?
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This note was uploaded on 12/28/2011 for the course SCM 372 taught by Professor Cook during the Fall '11 term at Michigan State University.

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02_posting_-_Strategy - Operations Strategy Strategy...

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