05b_General_Mills_Presentation__Category

05b_General_Mills_Presentation__Category - Holistic...

Info iconThis preview shows pages 1–14. Sign up to view the full content.

View Full Document Right Arrow Icon
Holistic Category Strategies General Mills 2011
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Agenda Holistic Category Strategies Cocoa Category Strategy Deep Dive Hershey Relationship Deep Dive Recap Recruiting Calendar Q&A
Background image of page 2
3 General Mills & Supply Chain Overview
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
$16 billion in FY10 net sales * 33,000 employees Marketed in more than 100 countries * Includes proportionate share of JV net sales We are a consumer food company with some of the best loved brands around the world. In millions of homes each day, General Mills make products that touch people’s lives General Mills is the 6 th Largest Food Company!
Background image of page 4
Three Business Segments Worldwide Net Sales: $16 billion *Includes proportionate share of JV net sales Foodservice International * U.S. Retail
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
12 1 2 3 9 10 11 4 5 6 7 8 Company of Champions Our diverse portfolio feeds consumers around the clock… … around the world
Background image of page 6
Championship Brands: A Broad Portfolio Popular Around the World
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Supply Chain at General Mills Supply Chain Logistics Engineering Manufacturing Sourcing ITQ Quality Innovation X-Functional Partners Finance Marketing Legal IS Divisions Big G Snacks Yoplait Meals Pillsbury Baking Brands on the Go Small Planet Foods International
Background image of page 8
Sourcing Categories Core skill devp’d: Leadership / Influence, Negotiations, Strategy Core skill devp’d: Category Strategy Development, Global and Negotiations Core skill devp’d: Risk Management, Economics, Negotiations Economic Insight & Strategy Ingredients Packaging Commodities External Partner Development (XPD) / Indirect
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
10 Holistic Category Strategies
Background image of page 10
Holistic Category Strategy Process 11 Category Basics Supplier Dynamics Industry Profile Macro- economic Connections Risk Management Strategy Holistic Category Strategy Internal Business Requirements
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
12 Cocoa Category Strategy
Background image of page 12
Cocoa Category Basics Healthy Relationship with Hershey is Critical 13 HCS 95MM Lbs Annually Hershey influences 50% of volume Cocoa Liquor Powder Butter Chocolate Sugar
Background image of page 13

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 14
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 12/29/2011 for the course SCM 371 taught by Professor Tobias during the Fall '11 term at Michigan State University.

Page1 / 31

05b_General_Mills_Presentation__Category - Holistic...

This preview shows document pages 1 - 14. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online