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Unformatted text preview: overtime? Time and a half can get expensive quick. We could build another plant, and hire more workers. Is this excess demand permanent or just temporary? A new plant would cost hundreds of millions of dollars. Not a cheap alternative either. Again, we have been focusing on the production or supply side of the equation here. What about looking at another perspective, the consumption or demand side of the management decision. What could we do to decrease consumption of our trucks? Raise the price? That is easy and cheap to do. We could hold firm on the sticker price at dealerships, offer only market interest financing, and/or not offer any dealer incentives. 46...
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- Fall '10