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Unformatted text preview: successful or not. Another strategy may be to decrease or cut advertising in an effort to reduce consumption. If the production of F-150 trucks is currently at less than full production capacity, then increasing the rate of production may be a viable option to pursue. Have you heard, read or witnessed any of what we have discussed occurring in the real world out there? The 1997 Ford F-150 extended cab ran into the problems described above. What should our manager do? Well, he/she will need to assess the costs and benefits of each of the alternative courses of action to determine which action would 47 be the most profitable....
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- Fall '10