lectur13-page17

lectur13-page17 - Some ads try to steer you away from a...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
17 Therefore: Each consumer will choose from among varying alternatives (substitutes) based upon his/her personal preferences (degrees of want) and the associated prices of the alternatives (substitutes). Personal preferences or your “degrees of want.” What multi-billion dollar industry in the U.S. focuses on affecting your personal preferences or “degrees of want?” C’mon now, think. What are you exposed to virtually everyday? That’s right. The advertising industry. Constantly at work trying to raise your degree of want for one product or service versus another.
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Some ads try to steer you away from a price while others try to focus on the price. Some ads even go as far as to relate the concept that you should not worry about the price because you deserve it. Giving yourself a treat may feel good today, but it wont feel good all those months you are paying it off. So, please choose from among the varying alternatives based upon your personal preferences AND the associated prices of the alternatives you confront....
View Full Document

This note was uploaded on 12/29/2011 for the course ECO 210 taught by Professor Malls during the Fall '10 term at SUNY Stony Brook.

Ask a homework question - tutors are online