final exam - Becca Sues Dr Klumbyte ATH405-Final Exam 8...

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Becca Sues Dr. Klumbyte ATH405-Final Exam 8 December 2011 1. There was a political paradox when the Soviet Union conquered Lithuania. Russia was represented as an ugly bear but Lithuanians believe to this day that Soviet sausages taste better then all other sausages. Even after the collapse of the Soviet Union, Lithuanians still bought soviet sausages because they thought they tasted better. But, why would they continue to buy soviet sausages when they were oppressed by the USSR? The answer is that taste is subjective and not physiological. Eating soviet sausages is a cultural experience and it gives the Lithuanians a social classification. People were negative about post-soviet changes. They were not longing for oppression but they were longing for their youth. Living under soviet control was all they knew and they became nostalgic for their past life. Many soviet brands continue to put stars and hammers on packages to cater to the market. Brands eventually did get rid of emblems of the Soviet Union. Brands had to adjust to the post soviet era while still catering to the consumer. All posters and branding used to have to be approved by the state. Now companies have the freedom to put young attractive people on their posters. Soviet Sausages are seen as a marker of political identity. Sausages were a way for people during the post-soviet era to reimagine the soviet empire. Food helped them re-identify. This also shows food’s importance in political history. Caldwell believes that “the climate of political change that swept across the socialist world was symbolically realized with the arrival of McDonald’s ‘behind the Iron Curtain’ (Caldwell 2). The emergence of foreign food corporations in post-socialist societies shows the political shift from socialism to capitalism. McDonalds is a symbol of
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new progressive values in the post-soviet era. Caldwell also talks about how coffee houses are confusing and problematic for people going from a socialist society to a capitalist society. Caldwell speaks about her friend who refuses to enter a coffee house in Moscow. “Because the coffeehouse was a public space for private activities, Aleksandra was uncomfortable sharing that intimate space with strangers” (Caldwell 124). Aleksandra is an example of someone in the process of going through social changes because of the post-soviet era. Jung makes the argument that, “These shifting notions indicate that Bulgarians
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This note was uploaded on 12/30/2011 for the course ACC 422 taught by Professor Staff during the Summer '08 term at Miami University.

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final exam - Becca Sues Dr Klumbyte ATH405-Final Exam 8...

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