STRATEGIC MARKETING Assignment - BBA - SM - 2019 - STRATEGIC MARKETING SBS \u2013 BBA-ACC Assignment \u2013 Dubai 2019 Student ID UNIT TITLE STRATEGIC

STRATEGIC MARKETING Assignment - BBA - SM - 2019 -...

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STRATEGIC MARKETING SBS – BBA-ACC Assignment – Dubai 2019 Student ID: UNIT TITLE: STRATEGIC MARKETING - SBS – BBA-ACC NAME (in Full): GENERAL INSTRUCTIONS All assignments are to be submitted 13 th June 2019 on to [email protected] and cc to [email protected] . Hardcopy submissions to be done 14 th June 2019 If assignment is not submitted on date, will follow with penalty of 10% deduction of marks for every day. Similarity between students work is strictly not accepted, any student found with similar work will be graded Zero and fail for the course. However, Plagiarism is an academic offence and will not be tolerated under SBS Assignment once submitted to exam board is final for marking. Total mark will be converted to 85 & class participation of 15 marks. Total 100 marks GUIDELINES FOR ASSIGNMENT 1. If assignment is Question & Answer based then. Introduction is needed for each question. Question has to be answered based on the mark allotted for each question with references if any idea or information is taken from other source. 2. If assignment is case based then, Executive summary Table of content Body of assignment (questions related to case need to be answered) Conclusion / Recommendation if any References (in-text + citation) to be used. Total Marks _____________ 90 1 ©Al Tareeqah Management Studies - 2019
PLAGIARISM Plagiarism is a form of cheating , by representing someone else's work as your own or using someone else's work (another student or author) without acknowledging it with a reference. This is a serious breach of the Academic Regulations and will be dealt with accordingly. Students found to have plagiarised can be excluded from the program . Plagiarism occurs whenever you do any of the following things without acknowledging the original source: Copy information from any source (including the study guide , books, newspapers, the internet) Use another person's concepts or ideas Summarise or paraphrase another person's work. How do I avoid plagiarism? To ensure you are not plagiarising, you must acknowledge with a reference whenever you: use another person's ideas, opinions or theory include any statistics, graphs or images that have been compiled or created by another person or organization Paraphrase another's written or spoken word. The penalties for plagiarism are: Deduction of marks, A mark of zero for the assignment or the unit, or Exclusion from the program. Plagiarism is dealt with on a case-by-case basis and the penalties will reflect the seriousness of the breach. Please note: claiming that you were not aware of need to reference is no excuses. 2 ©Al Tareeqah Management Studies - 2019
Contents ASSIGNMENT 1 ...................................................................................................................................... 4 i) Why was Dove’s action so successful? Why did the use of ‘Real Women” work for them when it had failed for others? How sustainable is this brand association for Dove? ............................................ 6 Explanation:- ......................................................................................................................................... 6 ii) How should Dove’s competitors respond to their action? Would it be easy for them to imitate the campaign for Real Beauty? If not, are there alternative themes which appeal to women which they could use to counter Dove? ....................................................................................................................... 7

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