MarvelCaseStudy_521

MarvelCaseStudy_521 - Marvel Case Study Marvel(background...

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1 Marvel Case Study Marvel (background): Marvel capitalized on the speculative frenzy in comic book and trading card market in the early 1990s, however both markets crashed during the mid 1990s Baseball and hockey strikes unforeseen (depressed trading card market) development of alternative forms of entertainment (such as video games) occurred rapidly and somewhat unexpectedly suggests bad luck played some role in Marvel’s demise
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