1zThe rash of media mergers over the last two decades has made our world very distinct from that of earlier generations—at least in economic terms z“Unlike American automobiles, television sets, and machine tools, American cultural products—movies, TV programs, videos, records, cassettes, and CDs—are sweeping the globe.”z–Richard J. Barnet and John Cavanagh, Global Dreams,1994Analyzing the Media Economy zDoes the government need to play a stronger role in determining who owns what mass media and what kinds of media products should be manufactured? zShould the government step back and let competition and market forces dictate what happens to mass media industries? zShould citizen groups play a larger part in demanding that media organizations help maintain the quality of social and cultural life?zDoes the rapid spread of American culture worldwide smother or encourage the growth of democracy and local cultures? zDoes the increasing concentration of economic power in the hands of several international corporations too severely restrict the number of players and voices in media markets?
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