Chapter 10 notes

Chapter 10 notes - 1 Over the past two decades, the...

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Unformatted text preview: 1 Over the past two decades, the interdependence between print and visual forms of popular media has become commonplace. Apart from economics, however, a cultural gulf between the two genres remains. Public debate continues to pit the superior quality of print mediausually represented by serious booksagainst the inferior fluff of television. Even within print culture itself, a mini- version of the high-low cultural gulf is apparent. The bottom line is that the book industry has met the social and cultural challenges of television. Books have managed to maintain a distinct cultural identity, partly because of the book industrys willingness to capitalize on TVs reach, and vice versa. 2 Our oldest mass medium is still our most influential and our most diverse. The portability and compactness of books make them a preferred medium in many situations, including relaxing at the beach or in the park, resting in bed, and traveling to work on buses or commuter trains. Most important, books and print culture enable individuals and nations to store knowledge from the past. In their key social role, books are still the main repository of history and everyday experience, passing along stories, knowledge, and wisdom from generation to generation. Books & The Power of Print Timeline The History of Books from Papyrus to Paperbacks papyrus- one of the first substances to hold written language and symbols; obtained from plant reeds found along the Nile River. As early as 2400 b.c., the Egyptians wrote on papyrus parchment- treated animal skin that replaced papyrus as an early pre-paper substance on which to document written language. Although the Chinese began making paper in a.d. 105, paper made by hand from cotton and linen did not replace parchment in Europe until the thirteenth century. 3 codex- an early type of book in which paper-like...
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Chapter 10 notes - 1 Over the past two decades, the...

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