To Globalize Regionalize or Localize Us notes

To Globalize Regionalize or Localize Us notes - To...

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1 To Globalize, Regionalize or Localize Us, That Is The Question: Japan’s Response to Media From: The New Communications Communications Landscape: Landscape: Demystifying Demystifying Media Globalization Media Globalization Japanese Global Media Japanese Global Media Foundations Foundations ± Japan is not only the second biggest TV market in the world but also the only self- sufficient market - where more than 95 percent of programs on Japanese TV are produced domestically • outside the United States, media globalization has not been talked about in the same way in Japan as in other Asian countries. Japanese Global Media Japanese Global Media Foundations Foundations ± Star TV broadcasts (satellite TV) first reached Japan in 1992, the Japanese government had a regulation of banning the distribution of the intercepted transnational broadcasts within Japanese territories for commercial purposes, • although it did not prohibit people with their own satellite dishes for private purposes watching transnational broadcasts.
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2 Japanese Global Media Japanese Global Media Foundations Foundations ± In June 1996, (Rupert) Murdoch announced his plan to launch JSkyB. Just ten days later, his company; News Corp. -together with a Japanese computer software company, Softbank -bought about 20 percent of the shares of Tv Asahi, one of the five key commercial TV stations in Japan. • Responses from the Japanese media included some hysterical suggestions that Murdoch was trying to control a TV network in Japan, as he did with Fox in the United States, ± but the overall reaction was marked by a sober recognition that the time had come to restructure the highly domestic- oriented Japanese TV industry in the global satellite age. Japanese Global Media Japanese Global Media Foundations Foundations ± The influx of foreign media products does not seem to be posing a real threat to Japanese national identity. This is mainly because Japan has never closed its doors to foreign cultural goods such as TV programs, films and popular music since the Second World War. • For example, it imports many films, particularly from the United States. In 1996, foreign films occupied 64 percent of total box office sales figures. • As for the TV market, Japan is one of the few countries which has no quota on importing programs. Japan Goes Global: Animation And Computer Games ± Japan is not only increasing its capital and market share in the audiovisual global markets but also its cultural presence on the global scene. It is animations and computer games that have attained a certain degree of popularity in the Western countries as well as in non-Western countries. • Computer games are dominated by three Japanese
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