TheWho_M006_Executive Summary

TheWho_M006_Executive Summary - Executive Summary Maternity...

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Executive Summary Maternity leave is not a common option for expecting mothers anymore. More women are entering the workforce, more families are financially struggling from the recent economic recession and high unemployment rates create heavy job competition that puts pregnant women at risk of losing their jobs if they take a leave of absence. Traditional marketing may portray moms as perfect and happy multi-taskers who can work, take care of their children and their husbands. But in reality, the average expectant mother is working part or full-time to by financially secure for her baby on the way and does not have the time to socialize and shop for her pregnancy needs. She suffers from physical disabilities like back pain that makes it difficult to have the energy to work and continually fears of miscarriage from all the stress received from trying to finish all her tasks in her condition. The expectant mother is most likely a woman in her late 20s to 30s who still needs to pay her student loans and is more and more likely to be unmarried. The expecting mother has a hearty appetite for learning everything she can about her pregnancy most likely through the internet and social
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TheWho_M006_Executive Summary - Executive Summary Maternity...

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