TheWho_M006_Presentation - Momma MIA Momma MIA The Who...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Momma MIA Momma MIA The Who Priscilla Kim, Michael Madonia, Christopher Stephanec, Ashley Stephens SECTION I: THE COMPANY, CONCEPT, SECTION I: AND PRODUCT(S) OR SERVICE(S) Product/Service Mix SECTION II: THE INDUSTRY SECTION II: Industry Structure W e n’ s Cl ot hi ng Re t ai l I ndus t r y om E- Com e r c e I ndus t r y m Section III: Market Research and Analysis Section III: Section V: The Marketing Section V: The Marketing Plan Target Market: educated, professional, women between ages 25­40 in metropolitan areas Initially target 1st time mothers Viral online advertising strategy Momma Mia company website Google Ads, Facebook, Twitter, Online pregnancy magazines and blogs Pricing: subscription service $30 monthly, 3 month, 6 month, annual subscriptions Section VI: Design and Section VI: Design and Development Location: warehouse in Louisville Used to store inventory, package, and ship No need for product testing Suppliers – provide Momma Mia with high quality items Zenoff Products, Reviva Labs, MyBirthClass Momma Mia website development Fully functional E­commerce site Robust customer database Development of unique packaging Section VII: Operations Section VII: Operations ...
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online