TheWho_M006_SectionV - in metropolitan areas. To reach this...

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The Marketing Plan Overall Marketing Strategy Momma Mia seeks to provide all things pregnancy directly to our consumer’s doorstep! It is our goal to become the go-to brand for pregnancy items. In order to establish this kind of brand recognition and attain a large amount of sales, Momma Mia has developed a detailed marketing strategy to reach our target customers. Momma Mia targets educated, pregnant professionals between the ages of 25-40
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Unformatted text preview: in metropolitan areas. To reach this demographic, we position ourselves as the top ten pregnancy sites on the web and the most featured company in magazines. As a pregnancy care package service, we pride our self on our convenience and expertise, which most of our competitors fail to provide. Unlike our competitors, all of the items in our care packages have been recommended by spets and the customers themselves....
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This note was uploaded on 01/02/2012 for the course EEE 457 taught by Professor Haynie,j during the Fall '08 term at Syracuse.

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