Market Research and Analysis

Market Research and Analysis - Market Research and Analysis...

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Market Research and Analysis A. Definition of Relevant market and Customer Overview “The Who” plans to create business concepts that appeals to mother’s- to-be in the US, between ages 25- 45 and who are in their 1 st to final trimesters of pregnancy. They will be targeted based on specific parameters, which include: age, income, educational background, ethnicity, stage in pregnancy/motherhood, and marital status. According to the Market Research, the average age of women giving birth has increased significantly. As a pregnancy gifting service, we aim to make this service available to not only to pregnant women themselves but to husbands and other close family members and friends. Essentially, our company aims to primarily target the mom market in the US with disposable income. As our business expands, “The Who” seeks to expand to target fathers. B. Market Size and Trends: In order to understand the mom market, one must first understand the overall population dynamics in the US. Currently the US population exceeds 300 million people, with 49.3% male and 50.7% female.
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This note was uploaded on 01/02/2012 for the course EEE 457 taught by Professor Haynie,j during the Fall '08 term at Syracuse.

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Market Research and Analysis - Market Research and Analysis...

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