{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Market Research and Analysis

Market Research and Analysis - Market Research and Analysis...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Market Research and Analysis A. Definition of Relevant market and Customer Overview “The Who” plans to create business concepts that appeals to mother’s- to-be in the US, between ages 25- 45 and who are in their 1 st to final trimesters of pregnancy. They will be targeted based on specific parameters, which include: age, income, educational background, ethnicity, stage in pregnancy/motherhood, and marital status. According to the Market Research, the average age of women giving birth has increased significantly. As a pregnancy gifting service, we aim to make this service available to not only to pregnant women themselves but to husbands and other close family members and friends. Essentially, our company aims to primarily target the mom market in the US with disposable income. As our business expands, “The Who” seeks to expand to target fathers. B. Market Size and Trends: In order to understand the mom market, one must first understand the overall population dynamics in the US. Currently the US population exceeds 300 million people, with 49.3% male and 50.7% female.
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern