Case 3.Travantidocx (1) - Case 3

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Case 3 The Case in this course is an ongoing exercise, which means that we will be taking an intensive look at  one company over the course of our 5 modules. This session, we will be conducting a strategic analysis  of  The Coca-Cola Company . In order to be best prepared and perform well for the Case assignment, it  is highly recommended that you complete the background readings and the SLP before writing to the  Case. The objective of this Case is to complete an internal analysis for The Coca-Cola Company using the RBV  Framework. The RBV Framework will provide evidence for your assessment of the organization's  strengths and weaknesses, and will lead to the completion of a SWOT analysis. Required Reading  SWOT analysis: Lesson. (2009). Retrieved on August 15, 2011 from:  http://marketingteacher.com/Lessons/lesson_swot.htm   Zahorsky, D. (2009). A business owner's secret weapon: SWOT analysis
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Case 3.Travantidocx (1) - Case 3

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